Autovix

Detailing sits next to the cheap car wash in most people’s heads, and the price gap only makes sense once you can see the work. A site that leads with a price list loses before it has made the case.

Lead with the standard, not the menu. The hero names the customer — people who actually notice the difference — and the proof points that follow are the ones a sceptic asks for: insured, paint depth measured, satisfaction promised.

Full-bleed vehicle photography under a dark wash so the green call to action is the only competing element on the screen. The phone number sits in the header at every breakpoint, because a fair share of this audience would rather call.

A static-first build with the gallery and service tiers driven from content, so the studio can change packages and pricing without a deploy, and the page still loads in under a second on mobile data.